Originally Posted by
SWBKCB
And who said LGW failed because of the "brand"??
Don't confuse a brand and a product.
Aer Lingus had / has little brand recongition in UK outside of Ex-Pats, ask 100 people on the street in London to name an Airline and BA / Easyjet / Ryanair would be the names that make up have made up 90% of the answers then. Now probably add in Wizzair but unless you got 10-15% you are always in a lose lose situation.
Sure lots of airlines make money flying from UK but crucially they stick with core proposition and don't try and make it up as they go along, this was clearly the case with EI UK operation. They tried to be something they were not in a sector of the market they had not the resources to compete.