Business travel will of course recover, for the same reason it was still growing in 2019 - despite Zoom and Teams already being here.
Middle managers at Companies A, B, C can all crow about how much they’re now saving on travel.
Right now it seems like an obvious win because everyone’s grounded.
Until Company D decides to get on the plane, and poaches that big account. And suddenly, everyone’s back travelling again.
Maintaining relationships and taking honest feedback is crucial in big business.
Otherwise, watch your logos churn without giving a moments thought about you.
Business travel will be back, not immediately, but it’ll work itself out.