Regarding business travel...
I'd like to ask people what percentage of recent business travel they believe was due to colleagues meeting up with colleagues vs people travelling to meet/see new clients for the first or second time? I think the former has only really been happening at the senior exec level for the last decade anyway (and it was increasing year on year despite major advances in video conferencing) and the latter is something that will be difficult to change even in a post Covid world.
Travel is a necessity if you want to woo a client. A physical meet and greet over lunch or dinner is essential for a business. I just can't see Agency Inc introducing themselves, their portfolio and their pricing model over MS Teams or Zoom to a new client. Theywill know that another service provider might gain an advantage just because of their physical presence and for that reason alone will not risk pitching their business remotely.
Last edited by CW247; 26th Aug 2020 at 05:27.