The market will be split. Yes, there are people who have lost jobs and income who will have nothing to spare. But there are also those whose skills have been in demand like never before. NHS staff, logistics workers, online retailers, delivery support, utilities staff, carers, IT staff. Many of these will have earned more than before, and for most taking a holiday has not been an option. Remember too that many retirees have seen their pensions coming in as normal but have not been out spending as they usually would. So there is a pent-up market for travel out there. Maybe not as broad-based as pre-Covid, but there are plenty who look forward to traveling again when all these rules and restrictions have been lifted.
An unemployment rate of 10% - dismal - would still imply that 90% are working and bringing in an income.