Nice try. They worked hard to create the name 'Dreamliner' so they worked hard to create a unique marketing name here as well. Many of us will not forget and I trust that the media will not forget.
It reminds me of 1987. The shipping line Townsend Thoresen lost a Ro-Ro car ferry 'MS Herald of Free Enterprise' due to neglect by crew and poor basic design that was done to make the ferry cheaper to operate. The line was owned by P&O European Ferries and they had started to rebrand the Townsend Thoreson ships. After the disaster, they expedited the process so as to bury the name along with the 193 passengers and crew who died.
Corporates making changes to basic design to save money and then trying to get away from the consequences? Still going on everyday.