www.jetstar.com.au
Sydney
1 December 2003
JETSTAR BRAND AND LIVERY UNVEILED
Australia’s newest domestic airline, Jetstar, today unveiled its brand and livery
featuring a design inspired by the Southern Cross.
Chief Executive of Jetstar, Alan Joyce, said the brand and livery had been
developed after extensive customer research that covered not only design
elements, but also the image positioning of the airline.
“Jetstar will offer a fresh and open approach to air travel, and be committed to
offering its customers the lowest fares,” Mr Joyce said.
“Jetstar is about simplicity and fun, and we wanted our brand to encapsulate
those qualities.”
He said the Jetstar brand design was based on the Southern Cross, with the
orange star in the Jetstar logo representing the smallest star of the Cross,
Epsilon Crucis – the only five point star in the Southern Cross as it is
represented on the Australian flag.
“The airline’s colours – orange, silver and black – were chosen for their bold,
modern feel. It is a combination that appeals to all age groups, and really sets
us apart from any other airline,” Mr Joyce said.
Sydney-based design firm Moon Design and Melbourne advertising agency,
Dewey and Horton collaborated on the design with Jetstar’s marketing
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