Rumours OK, thread title not
The upset is caused by a nasty thread title appearing every time we look at Rumours/News. This could be taken up as newsworthy by any number of contemporary journos, and appear in the press almost immediately.
Should the administrators not modify the titles like this, to prevent misleading rumours being converted to "news"?
And apart from the press side of things, imagine the upset to each Excel employee exposed to the title.
I am not recommending censorship of any contributions to threads, simply suggesting that banner headlines be edited sensibly, where necessary.
And the apology was indeed well done.