Where are the investors coming from? It would be a good start to understand the project... so, look for their language or...dialect.
By the way, there is another initiative in the "Land where the lemons blossom"..."italian airways", supposed to operate Embraer initially, together with B777 for north/south american destinations later... at the helm there is the "Comandante", very famous locally for past successful challenges... but the employees had different views... any further information?