Agree with all you say. The difference is that Loganair is more of the 'old fashioned' carrier that realises it has a responsibility to the communities it serves, no doubt influenced by its services to the Scottish isles and other isolated airports, while easyJet has no responsibility but to itself. The responsibilities of a common carrier toward the community used to be enshrined in law. But that all appears to have been forgotten in the mad dash toward "deregulation" (whatever that means). And in the end, customers (excepting those for which price is everything) have a very long memory. So of the two airlines, which do you suppose has displayed the smarter marketing strategy?