What demographic are Wizz trying to target in this campaign and for which routes are they trying to in raise consumer awareness and increase sales ? This looks to be a campaign of introducing the brand to those who might know only Easyjet/Ryanair with an emphasis on taking Brits to Portugal/Spain/Greece for a holiday on a budget; those interested in a city break in Budapest are not the focus
They are already well known amongst the communities from eastern Europe living in the UK so won't care if this advert doesn't reasonate with them