I agree with Genghis that the tone of the replies seems to vary according to the location of the respondent. It seems to go something like:
USA
Published ILS approach
Pilot controlled lighting for night landings when the tower (if any) is closed
No landing fee (of course)
FBO with comfy sofas and friendly staff
Coffee
Flight planning area with weather terminal
Free phone access to FAA flight service
Free courtesy car
Fuel (self service with credit card)
Hangarage
UK
Easy to spot on a murky VFR approach
Open until sunset
Landing fee under £15
Club with clean toilet and supply of loo roll
Coffee (at any price)
Table for flight planning, and Met form 215 pinned to the wall
Telephone to call a taxi
Fuel
Aircraft parking area that is not too muddy