Saw an interview this evening with Peter Harbison (spelling?) who made a pretty good point. He said VA would be more likely to get oncarriage (and give oncarriage) to QF given their status as a premium service airline. I can't see someone who has flown in on the VA service with all the trimming as listed by Richard Branson shoe horning themselves onto a
VB flight complete with toilet roll passing and other assorted cabin fun.