Originally Posted by
The Nutts Mutts
It's a fair point... compare Eastern's brand with what Blue Islands have done to relaunch themselves. With BI and Loganair now entering into a codeshare, you've got a combination of two different and distinct brands, each with a strong and obvious home market.
In contrast Eastern have a mishmash of aircraft types, many aircraft unpainted, probably fairly low brand awareness amongst the general public, and quick expansion into lots of previously unserved airports. I really hope they make it work, but right now the BI/Loganair combo looks like the slicker and more recognisable operation in marketing terms.
Find me 10 people outside of ABZ and SOU that know Eastern even exist...
I'm being slightly facetious, but by far the vast majority of the public don't know they exist.
Even a lot of my UK colleagues, (and I'm based in the south of the UK for a well-known airline), do not know Eastern exists.