Originally Posted by
SKOJB
Blimey, Eastern have more cobbled together liveries than BE. Not going to help sell the brand for future expansion plans!
It's a fair point... compare Eastern's brand with what Blue Islands have done to relaunch themselves. With BI and Loganair now entering into a codeshare, you've got a combination of two different and distinct brands, each with a strong and obvious home market.
In contrast Eastern have a mishmash of aircraft types, many aircraft unpainted, probably fairly low brand awareness amongst the general public, and quick expansion into lots of previously unserved airports. I really hope they make it work, but right now the BI/Loganair combo looks like the slicker and more recognisable operation in marketing terms.