As I suggested in my earlier post, the key to resuming any sort of recovery is CONFIDENCE. And the key driver of that has to be national governments. So far, and certainly in the UK, the government has contributed little more than confusion.
There was a parallel situation after 9/11 when public confidence, or a lack thereof, was causing considerable hardship to the airlines. My wife and I, for no reason other than to demonstrate support for the industry, booked a return flight on Jet Blue from FLL to JFK. I'm not claiming any moral superiority here but if more people could manage something similar, others might be inspired to follow the example.