"Truly private" would mean it cannot be certified for anything useful, such as commercial ops. So, the only buyers will be the "Look at me!" generation. Pretty limited market.
Will it be able to land in places that regular rotorcraft cannot?
I hope the R&D funds weren't used on that website, what a waste of bandwidth.
And you will find a lot more "negative people" here on Proon than Crab, add me to the list as well.