PPRuNe Forums - View Single Post - IAG: BA restructuring may cost 12,000 jobs
Old 5th Jul 2020, 13:07
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WHBM
 
Join Date: Oct 2002
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Originally Posted by Whitemonk Returns
I am a shareholder in BA and I for one would vote that the idiotic and petty management who have destroyed the reputation of BA over the last 5 years would be out the door before any of the 12,000 mentioned above.
Sad to say I agree with you, I cannot see that the IAG/BA top management have really Got It for how they are going to come out of this, positively.

Go and look at the ba.com front page, where so many booking flights might start. It looks just like it always did, put in destination, date, etc, yet we all know the old service is hugely disrupted. Not one positive statement of what they are restarting. I would have hoped that they would have prominently a timetable of what they are restarting, and when. But BA don't do timetables any more, so none of the downsized IT team know how to do one. Their treatment of (us) Exec Club members at various levels is widely shared on social media as the poorest of just about all that are around. At London City there have been multiple restart announcements, then cancellations, then changes, etc, as if nobody has a clue how to do it - or does know, but are in thrall to ever-changing budgets revised daily in Waterside or Madrid. And not a single advertisement I have seen for them anywhere. Whatever are the marketing team doing ?

In truth, the Walsh-Cruz axis are completely out of their comfort zone with all this. Can the shareholders see this, and the non-execs "have a word" ? Their life has been spent maximising revenue and minimising cost bit-by-bit on an established network. Now all bets are off and the whole thing needs a comprehensive restart, something they have no experience or understanding of. The arrogant way in which they have hacked off the UK government is extraordinary, and the associated press releases they do just ooze an aura of someone who has lost the plot. Of all the things to do at a time when you need friends.
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