I think they are looking for applicants to show that they are happy living up North.
Must be a big culture shock for a southern woofter moving.
Getting used to a diet of deep fried pizzas.
Being able to buy a 5 bedroomed house for the same price as a 1 bedroomed flat.
Only 20min drive until your in the wilderness.
Decent pubs
Scottish women having a higher sperm count than most men in the SE
etc
MJ