Originally Posted by
TBM-Legend
All of the above and Cut it to the bone in every area and it might stand a chance. Get rid of staff travel and save on FBT big time, pay Branson a pittance for the name or change it, down grade hotels and use crew buses, no more fancy HQ overheads and operate to the minimum there and make the customers number one and be on=time. Don't get off the script and use the Southwest model of one type and forget flying to USA/Japan, HK etc. Focus, focus focus.... and it all might work
Senior exec pay limited and no fancy bonuses. They need to be on contracts....