If you want a route to work - Firstly you look at do the times suit your business model? Well, yes an 18.30 arrival is very nice - home for tea for the locals.
Airlines always used to work closely with Car Hire Companies especially for the ease of businessmen, or has all of that fallen by the way side too?
Seems if MME Tees-side, Eastern, and SOU all want this to work then sorry but none of this is rocket science - If it does not work then it will surely fail.