Dixon told us when impulse/ jetstar started that his strategy was to squeeze virgin between Jetstar at the bottom and Qantas at the top. They would be in no mans land between cheap (and cheerful?) and a full service product.
That didn't work out so well last time - but without "distractions" and fleet simplicity it might work this time. Good Luck
Last edited by PW1830; 22nd Jun 2020 at 10:00.