Originally Posted by
ScepticalOptomist
Notice the advertising and how it’s targeted?
Jetstar - LCC/ Leisure traveller whom is very price sensitive - $20 airfares.
Qantas - Premium / Business traveller - Triple frequent flyer points.
Management know how to spark demand, and know where the yield is.
And they know how to go after market share. Triple frequent flyer points, just the thing to have erstwhile VA punter think twice about not only their next flight but the one after that also.