PPRuNe Forums - View Single Post - Bain: Virgin Australia needs to be more like Virgin Blue
Old 25th May 2020, 03:26
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TBM-Legend
 
Join Date: Feb 2002
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Originally Posted by Climb150
If a relaunched Virgin tries to compete with Qantas in the business travel/higher yield sector they will be crushed like a grape.

If they stay in Jetstar territory and don't bother mainline qantas too much they at least stand a chance of survival in the short term. Once you have some cash in the bank and not too much debt, then make a run at Qantas.

A bit of history will tell you that before making their last "run at QF" they had at least made a few buck. The days Godfrey then JB started their attack on QF it was game over. Read Sun Tzu's book "The Art of War". all answers are there.
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