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Hard times for Norwegian
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24th May 2020, 09:13
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uncle-traveling-matt
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From skift article
https://skift.com/2020/05/20/covids-...JbZToktaHWCi5c
“Norwegian is Exhibit A for this sort of reset. Pre-crisis, it was already undertaking major reforms, enabling it to escape 2019 alive. Barely. But even its boldest steps left big questions about whether it could ever achieve success. Then the crisis came, and Norwegian was suddenly in a position to access government loan support, subject to extreme reforms. The result: Pain for all stakeholders, but also a “New Norwegian” with a business model much more likely to succeed than anything achievable pre-crisis. It’s now a less complex airline, with vastly lower costs and greater operating flexibility. Before, Norwegian was a broken airline in a world of robust demand. Now demand is much lower, but the airline is much leaner”
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