Apple may sell over-priced/high-margin and comparatively under-spec'd hardware, but I like that as once they've sold me a laptop I feel they're not really bothered about doing their best to make money from me while I use my laptop. Compare that with a cheap as chips laptop that comes bundled with plenty of unwanted trial software, some of it "security related" that never really seems to go away. Similarly, compare this to buying a lower-priced and comparatively higher priced Android smartphone where it's increasingly common to not be able to remove the Google or Facebook software. I have no proof how the "cheaper" options make their money but I'm happy to avoid them.
Additionally, I can walk into any Apple store in the world with any Apple product and someone can at least try their best to help me.