Originally Posted by
inOban
A new entrant to any market must be bringing something innovative so that they can disrupt the status quo. A new product or a new way of delivering the product. The LCCs did that by offering low fares and making pax pay for what was previously included, etc.
The LCC's have become complacent and bloated adding more and more traditional services, admittedly for a price, ushered in by new sub-chiefs from outside the industry wanting to make their mark and earn bonuses. That might give space for a new ULCC sticking strictly to the original concept.