I used to occasionally buy "Flying" years ago and enjoyed it for the same reason I enjoyed Today's Pilot - lots of informative practical aviation articles that were very interesting and you could learn something useful from, rather than the smattering of Top Gear-esque "reviews" which, no offence intended to the authors, tend to be rather ten-a-penny and boring. Sad to hear its seemingly gone the same way as other publications, i.e. terminal nosedive planetwards.
Part of a larger problem in the media IMHO. Things dumbed down to lowest common denominator, information lacking, all style and trendiness and no substance. See also:- newspapers, magazines of all genres, television programmes, etc. etc. etc. Don't understand why as everyone I know also things the same so its not as if there's a demand for this kind of thing... and the worse things get sales just plummet...