Originally Posted by
tsvpilot
Not sure who is more naive student falling for a glossy brochure or people calling FTOs out for making them. It would be rather poor marketing if instead of a glossy brochure they were sending out matte flyers informing their potential clients that flight training is an incredibly risky investment and there is no guarantee of a job. If I go to a realtor I don't expect them to advise against buying a house because it's better to rent. It's indeed a business and they are marketing their business most efficient way possible. By no means is it FTOs job to act as a career & financial adviser to ensure their potential client doesn't make a bad investment by buying their service.
The ATO must be honest and trustworthy in all communications with prospective customers. This means that they make clear the limits of their knowledge and make reasonable checks to ensure the information given is accurate.
When advertising services they must ensure that the information published is factual and can be checked and does not exploit their vulnerability or lack of aviation knowledge.
They must ensure that any document is not false or misleading.
They must not deliberately leave out relevant information.
A honest business will always get customers as ‘word of mouth’ is the best form of advertising possible, as this website often demonstrates.