Originally Posted by
felixflyer
Because what they are sold is a dream, a fantasy. Have a look at all the marketing from the big schools and its all images of pilots walking through the terminal in uniform. This is what a large number of wannabes want. They will say it's all about the flying and they just love to fly but if that was the case why are so many already in their 30's with 50k available for pilot training but not even a PPL? Any marketer knows you sell the dream not the reality..
Right, so how should the websites and ads for flight schools look like, just black text on a white background? Wouldn't you expect a medical school to feature a surgeon with fancy white jacket and gloves? And what should a person who undertakes +60k£ flight training want if not flying jets and walking through terminals wearing a fancy pilot uniform? You also gotta fancy flying to some degree to bare through an endless amount of touch & go. And to your last bit, because flying for fun is ridiculously expensive!