Agreed but my point is that to generate advertising you need unique content and there is plenty of freely available Youtube material out there to cater for most interests.
Trying to run a niche website and generate cashflow via advertising is a challenge.
National newspapers are not finding it easy and the big broadsheets are facing the inevitable.
There are only so many versions of that worst day or I learnt about flying from that before the theme gets jaded.
When I learned to fly in the early 80’s the Pilot classifieds were one of the reasons I bought the magazine.
Now you can browse AFORS free of charge.
The late Ian Davies wrecked Pilot when Archant took over.