The Company did start life as Janes Aviation, operating Heralds from Coventry, it bought the redundant ex Dan Air 748s, (six if I remember), they were overhauled and returned to service in pax and freight roles, the main fleet was the 748, operating fifteen in total but the Company also operated ten SD360 and a SD330 and in the latter years the ATP, five of these in service.
The Company HQ was at Speke for a while and eventually the maintenance was carried out "in house" at Blackpool in the old BIA hangars.
The AOC was pulled by the CAA following safety concerns in May 2006 following an incident in the Channel Islands.
The Company was plagued by incidents
https://www.flightglobal.com/uk-inve.../69003.article and in 1998 the quite famous incident at Stansted when following an engine fire the aircraft carried out an emergency landing with Leeds football team on board.
There was an attempt to restart the airline at Southend in 2008 but unfortunately it didn't come to anything.
G-BVOU operated in the Lynx colour scheme, other aircraft were in red parcel force colours and also in white with "Reed" in green on the side of the fuselage.
One of the airframes (G-BVOV) was sunk in a flooded quarry at Capernwray as an attraction for divers at the end of its life. At the time the airline ceased trading there was eleven airframes parked up outside the hangars at Blackpool, most, if not all, destined for the scapyard.