Cast your minds back to post 9/11 and then 2008 - BA claim the end of the aviation world is nigh, take pay cuts and decimate T&Cs to 'save the company' - you know what happened thereafter. The 'best' became just another airline on 900hrs per annum, the most coveted roster system trashed, pension scheme destroyed - all in the name of 'saving the company'. The problem for management is, they have pared you to the bone (with your full and naive support) that there's little left to cut.