BA Comparisons...recent experience
BA - LON-MAD Apex return, good bucket shop pricing, £10 cheaper than everyone else including their One World partner Iberia, Iberia better seat pitch, real food (full meals...good too) not 'in a bag' junk, better attitude from staff...I fly IB or Air Europa
BA - LON-MOW Apex return much more expensive than Aeroflot, crap attitude from 767 crews who think they should night stop and therefore have the hump, fly Aeroflot better price better service real food, better deal...Aeroflot £180, BA £350.
BA are not in my opinion providing the service and tariff combination that the 'regular traveller' requires
All to Bealine for suggesting that his management do a few trips and sample what their customers think/want