WWW : Could you calibrate what your chart is showing please (I am guessing it is showing PreTax margin as a % of revenue).
Any commercial bank you showed that to would run a mile from the red company.
A question we may ask is why the difference, given BA's long-established pension liabilities, its substantial short haul and domestic operations which everyone tells us are always unprofitable (though those too are subject to creative accounting), significant in-house UK-based overhaul facilities, and all the posts on here about overpaid Nigels, bloated Waterside bureaucracy, etc.