Originally Posted by
cashash
Why wouldnt it just be marketing? - after all I would have thought that most airlines have massive advertising budgets. Emirates seems to spend more on marketing around the globe than on actual aircraft.
EasyJet spent £157m in 2019 on a turnover of £6bn, and in 2018 BA spent £509m in 2018 on £13bn turnover.
So Virgin's £500m against a £2bn (ish) turnover looks high in comparison