An apparently "leaked" flyer sent to interested parties yesterday as reported by the AFR.
Deloitte's seven point pitch included:
- Attractive two player domestic market with proven profitability
- Strong ongoing demand for domestic air travel (long distances between major cities, limited alternative transport options, tourism destination)
- Strategically valuable access to routes and slots in the "Golden Triangle", historically one of the most profitable operating jurisdictions globally for air travel
- Highly cash generative and distinguished Velocity Frequent Flyer loyalty model, in excess of 10 million members and 90 partners
- Key strategic assets and infrastructure, including aircraft, route network, airport gates/slots, built over 20 years
- Unique opportunity to 'relaunch' Virgin Australia with a sustainable capital structure post COVID-19
- Strong support from government, regulators and unions - have all expressed a desire to keep Virgin flying following recapitalisation
How do they keep a straight face when they say "proven profitability"?
They were so profitable that they are in administration with $5 billion in debts.