Sadly the crux of the issue is Virgin is a strong brand, but a poor business. When you want people to loan you money , even the government, you need to be viable. The figures tell a grim story.
If Virgin do come through this there will need to be significant changes, smaller fleet, less flying from the regions and big changes in manpower. None of the employees are to blame but present and past management have not served them well, failing to make the changes required to make it a competitive operation.
As for the argument about competition, there will always be someone to fill the gap should they fold, but let's try to keep another British Airline from becoming history.
Hope there second attempt at convincing the government has some serious business plan behind it to convince those involved...I am guessing the first didn't.
Branson's letter was poor, as has been his response to date. Not a great role model.
Last edited by 8029848s; 22nd Apr 2020 at 09:28.