I was going to start with one word 320, deluded. However, I might as well continue.....if it was just so easy. The corporates, ie. the higher yielding mob want consistency of service, more than two flights to choose from, a lounge and points. I think virgin will come out the other end with a refocus on what’s important, but if you think the recipe you have described will bring instant success, I beg to differ.
The higher yielding punters won’t be bothered with the risk to begin with. It will take a long time to regain confidence and forward bookings.