He said when Ansett collapsed it took Virgin Blue (now Virgin Australia) more than 20 years to establish itself as a true full-service airline competitor to Qantas.
Goes to the root of the problem. Chasing corporate bucks & ignoring your base has come at a price.
Virgin Australia still now only held about a 30 per cent share in Australia's aviation market and was struggling to get hold in key corporate markets, which Qantas dominated.
Which was
their goal in 2003. Not a great deal of ambition for the expense is it?