American Airlines we're offering some decent fares on New York JFK to London Stansted Airport and the business cabin did well as the airline was targeting the financial sector in the City of London and Canary Wharf.
I used this service during it's existence mainly due to the cheaper price (than LHR) and despite the faff of getting to STN on the then less than stellar train service, it was worth it. As I was already a member of AA's frequent flyer program, it made sense. The Maxjet and EOS seemed to be only for the 'City Boys' to flit between London and Wall Street, especially with their pricing structure.
Those photos from the fire dump etc bringing back memories strongly, thanks!