The apocalypse is coming, and Traf is simply giving advice based on decades of experience with Swire's. If you want to attack him, instead of his message then feel free. Most readers of this thread (15K and counting) know where the greater truth lies. The rest of you who are bought off by the pervasive immorality of the Swire culture can go to your graves with the knowledge that you sold out. Again, 15000 views clearly shows what most people think of Traf's comments. CX management are minnows compared to that fast flowing river.