Whats this
PR opportunity got to do with VS and their survival ??
Branson needs to find private equity and dilute his ownership % , or he will have to approach the bond market for liquidity .
Carnival Cruise did just that and boy did they have to pay for it . 1 year ago they bought $500 million at 1% , last week they stumped up at 15% !!!!
BUT , they got the liquidity they need to stay afloat , for now.
So Branson .... get to it if you want to survive .... its easy to cut your employees salaries but that isnt enough . You will have to take some significant financial input from your own Billions, after all its your airline along with Delta so as Delta only own a stake and their own survival is top of the list .... its really all your responsibility to step up to the plate ,
if VS doesnt survive its all your fault. You can run but you cant hide .
Until you excercise these methods , Rishi Sunak aint going to stump up tax payers money . He knows how these markets work .