He blamed that failure on the realisation that there weren't too many Virgin brides, haha.
The promotional photos would have scared the rest off.....
What about Virgin Interactive, Virgin Pulse and Virgin Digital, flops too.
There's a whole generation out there that couldn't care less about Branson or the Virgin brand, they're looking for the "next big thing"
Time to re-brand, save millions on franchise fees and start afresh. Paul are you reading this??