Most folk have forgotten the Now press release from last year announcing their intentions to operate fixed fares to Jersey etc.
It will be like a new airline again when eventually the web site goes live for booking. Well assuming it ever does?
I hope their live press release is backed up by massive and months long publicity. If you don't know about em, you cannot book with em!
Ryanair and easyJet are
PR masters. Minnows need to face the fact that it will cost millions to publicise themselves, unless they come up with a cool media stunt and pursue it? TED the low cost arm of UniTED! Crap name, but so was Go, and what did they achieve, probably TED will do well if marketed massively?
Having an airline flying to brilliant destinations will fail.
Having an airline flying to brilliant destinations and telling all and sundry about it, just might work? The all and sundry part cost £££milons!