PPRuNe Forums - View Single Post - NOW Aircraft...anyone know where they are?
Old 19th Nov 2003, 13:04
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Powerjet1
 
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Question. If, as rumour has it, that commercial flights may well start mid-february, what would be the usual lead time prior to this, for the commercial launch to the travel industry, joe public, marketing, and of course ticket sales, without which there would be no airline. Four, eight, twelve, sixteen weeks or more ?. In order to maximise bookings, one would think the longer lead time the better, but in these days of intense competion and commercially sensitive information, not wanting to give anything to your competitors until the last minute, lest they jump on the route bandwagon, a short lead time might be more appropriate. So, is it likely that bookings and a marketing campaign etc will start this side of Chistmas, i.e. within the next 4/5 weeks, so everyone will know what Now is about, route destinations, prices etc, or will we move into January 2004 before anything is made public. Or later .................
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