Although I am disappointed that Now isn't flying yet, I do see the logic of holding back at this stage.
If they get aircraft etc in place ready to sell lots of seats over Christmas, their original launch date of 11th December would have been sensible.
Having missed that, mid-Feb looks sensible. The half-term week is always busy, and then there's only 6-8 weeks until Easter and the summer schedules - enough time to iron out any wrinkles and get everything together.
The cost of paying crew for these few weeks pales into insignificance compared to the losses that could be incurred by flying real planes with no punters. (leases, fuel, maintenance, higher payroll costs, fees and charges, all creating debtors).
I'm looking forward to seeing a few green-lettered 737s at Luton in '04.