Originally Posted by
davidjohnson6
What's the purpose of the Malta brand to Ryanair ? It's not really visible to customers and has little or no identity of its own. Is it just Ryanair-but-lower-staff-salaries, or is it intended to have a public-facing image different to FR ?
is it not simply a means to use the Maltese rights to countries beyond the EU in north Africa & Middle East, where there are no EU bi-lateral agreements - giving Ryanair a reach into markets otherwise inaccessible.
FF