Originally Posted by
davidjohnson6
What's the purpose of the Malta brand to Ryanair ? It's not really visible to customers and has little or no identity of its own. Is it just Ryanair-but-lower-staff-salaries, or is it intended to have a public-facing image different to FR ?
I think you've answered your own question. Plus a very generous corporate tax rate, despite the EU's hypocrisy over level playing fields.