Originally Posted by
flyerguy
Exactly, a franchise. No experience of own in house ops like entire in house.
You mean like the other Flybe franchises - Eastern Airways and Blue Islands?
Franchise = a regular airline paying another airline for the use of its (better known) brand and (more efficient) marketing infrastructure. The only problem Stobart should have is the lack of distribution channels as their "other" operation is also a franchise (Aer Lingus). They could, of course, run the flights under the Aer Lingus brand if that contract is not route-specific and/or allows domestic flying in the UK as well (which I doubt).