Originally Posted by
daz211
If that was correct, all Ryanair Aircraft would be factor white, advertising is advertising, if someone was traveling through, say Stansted, and seen an MALTA AIR aircraft, they would know to look online for Malta Air from Stansted, there is no better advertising than a big colourful aircraft parked on stand.
But they are painted Ryanair already, done when purchased as part of the deal. If you want to fly from Stansted to Malta and you look on Ryanair you will still buy but does it matter if it says Ryanair / Malta / Buzz or all in white on the outside ?
Spending huge amounts of money to repaint aircraft when not needed is not good use of money, retrofitting anything costs money, if you could guarantee that in another brand you charge € extra then can justify it but lets face it you cannot.
Aircraft will morph into new brands over lifetime when new aircraft arrive. Better to save millions when nobody really will care what it looks like as long as Fare is reasonable / flight arrives on time.